The Next Big Thing

Comparing with old media such as newspaper, TV that we had 20 years ago, the advent of new media, mainly based on internet and mobile device is largely facilitated by technology development.  Technology has developed to an extent that looking forward to the future, people don't need any fancy device ann more. Current tools has already help us compete most of the tasks we need, so the next big thing happened in media would be content revolution. With more and more people from groups, and sharing cultures, content will be the most important thing in new media. More information will be processed and pushed towards users rather having user searching for it. It will also be more easy to use, so internet, media and technology will not be a privilege to young people.

Wiki So Far

Major Music Record Companies in the World

For my wiki project, I will created a wiki page introducing the largest record companies in the world. Content includes:

• Definition of record company, who are they and what they do
• The merger and acquisition in the past 20 years
• Detail of each major record company
• Company description
• It's parent companies and subsidiaries
• Famous artists

P2P

I'm shocked to read that "American entertainment industry says accounts for the loss of $20 billion a year in sales". As I'm a music fan and have worked for two of the largest record labels companies in the world, I truly understand the damages that paricy and file sharing website have done to the entertainment industry and artists creativity. File sharing website facilitates the transmission of digital files to people, and in P2P file sharing websites, user can upload files for other users to download which provide much more contents. Napster is an example of p2p file sharing website in which its user can download digital music that other people uploaded. Technically, Napster doesn't own any of the content, but still it was sued for copy right infringement by several large record label companies and was shut down in the end

Privacy & Confidentiality

I recently read an article called "How to Disappear Completely (From the Internet)". It talks about once your information is publicly available, for even just one second, you may not be about to erase it forever. This also raise concerns about people's privacy. So, for everyone who has social media or blogs, it's very important that one take notes about what information about him is available and who can see it.

Advise

New Media is definitely a new channel for Baruch College to both promote itself in the public but also improve student's experience in school. Here's some of my suggestions to Baruch college

1. Increase publicity. For any media mention about Baruch College, Baruch College should gather these info and use it to promote itself in the public and attract potential students. 

2. To increase communication. One good example would be to use social media such as Facebook and twitter to spread news. For example, in the aftermath of Hurricane Sandy, Baruch College is out of power of a few days. It would be a very good channel to post messages in social media regarding the school school, given the fact that our college website is down.

Creativity

The parody video of well know cartoon characters helps to promote these characters. That's one of the reasons why "Disney Tolerates a Rap Parody of Its Critters"In the entertainment industry, content is king. No company can attract any audiences without good content. However, they only have limited time resources to make these content. On social media, everyone is the content creator, if the content is about a cartoon character, then the owner of this character will be happy about the potential audiences it brings. It also shows the involvement the audience have with this character. However, if mashup video portrait a copyrighted character is a bad way, then the owner ’ll probably not so happy.

Modeling Reality With Virtual Worlds

I've never thought people would use Vitural World for Business purpose. I feel that's just not serious enough. I have video conferences almost every day at work with people in our other office all over the world, but still, I feel that face to face commuication is better. Maybe I'm a little out-dated, I find it hard to accept that "The company's Enterprise tool will let employees' avatars -- animated alter egos -- meet in virtual worlds" as described in Going to the virtual office in Second Life by Mark Tutton.

Also, I'm not a person who believe in Vitural world. I feel it's just an escape from reality, and it's addictive, it waster you time, energy and money. "About 70,000 Therebucks on There.com, or 10,000 Lindens in Second Life, each about $40, can buy a choice of simulated wares, from several pairs of thigh-high boots to a plot of land" as described on No Budget, No Boundaries: It’s the Real You written by Ruth La Ferla. After all, you still need to face reality. So, I feel it's ok that some people just relax in the bitural world for a little bit, but it's not worth to become a habit.