The parody video of well know cartoon characters helps to
promote these characters. That's one of the reasons why "Disney Tolerates a Rap Parody of Its Critters"In the entertainment industry, content is king. No
company can attract any audiences without good content. However, they only
have limited time resources to make these content. On social media, everyone is the
content creator, if the content is about a cartoon character, then the owner of this
character will be happy about the potential audiences it brings. It also shows the involvement the audience
have with this character. However, if mashup video portrait a copyrighted character is a
bad way, then the owner ’ll probably not so happy.
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