Advise

New Media is definitely a new channel for Baruch College to both promote itself in the public but also improve student's experience in school. Here's some of my suggestions to Baruch college

1. Increase publicity. For any media mention about Baruch College, Baruch College should gather these info and use it to promote itself in the public and attract potential students. 

2. To increase communication. One good example would be to use social media such as Facebook and twitter to spread news. For example, in the aftermath of Hurricane Sandy, Baruch College is out of power of a few days. It would be a very good channel to post messages in social media regarding the school school, given the fact that our college website is down.